Checklist: 40 Things To Do Before You Publish A Blog Post

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What is one of the desires of a blogger? Of course, he or she wants to publish a blockbuster hit blog post.

A blog becomes amazing when you check and recheck the every element of your website properly.


Udemy Video Course on How to create a better content for the web.

Today, we are here for discussing those essential 40 things that would help you in making a blog post amazingly fabulous.

Among all the important checklist, we have enlisted some extraordinary topics in this guideline too.

Let’s dig deep into the prerequisites of publishing a blog post then.

Checklist: 40 Things To Do Before You Publish A Blog Post

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Are you sure about the title? Rethink.

The first thing you need to consider is how you begin the blog post. To catch your audience, at first sight, it must have a catchy title.

Now, there can be some confusion about creating a catchy title. Hence, I suggest you to add the title after completing the whole post.

When you start writing a blog post for the first time, you may not have an elaborate knowledge on the topic. However, soon, you will discover more about the topic. You will acquire the core information about the post at the very end.

This is why it is best to title your blog post only after you completely written.

You may have several alternative names. Choose and recite them properly.

Think either it is matching with the subject or not. Ensure yourself that whatever you are going to publish is already catchy in the beginning.

Length of the title

You should not only think about your blog post title, but also the length of it. Long names sometimes distract people.

Experts have suggested not to increase the length more than 70 characters. Otherwise, the audience will feel a little bored.

Your title should be:

  • Medium in length
  • Descriptive
  • Summarized
  • Keyword-based

You can check some online tutorials on how to come up with a decent, short and summarized title for your blog post.

Here’s one of the videos on how to write catchy titles : 

I’d suggest choosing the main topics and the environment of the blog post. Then, rephrase it correctly. In the end, you will find the most appropriate title.

What about the description tag?

The second part of any blog post is its description tag. It tells the search engine what your blog post is all about.

Don’t you get it? Well, the theory is straightforward:

Search engines will not show anything that exceeds 160 characters in the description. Similar to the title, you must be concerned about this matter too.

Have you included the focused keywords in the title?

The headline is the foremost priority for making it search engine friendly.

For example, Google will look at those topics that include the asked contents. If your blog post does not have the appropriate keyword in the title, there will be less chance of finding it in the search engines.

A better solution is to write the keyword in the title.

For instance, if you’re writing a blog post on shoe reviews and your targeted keyword is “best shoes review,” you could use one of the titles written below:

  • Top 10 Best Shoes Review
  • Top 10 Best Shoes Review from the expert
  • Top 10 Best Shoes Review to buy in 2017 and beyond
  • and so on.

The only thing you should remember while making the title is the normality. Don’t make it artificial or unrealistic. Otherwise, the audience will feel dull with the content.

Helpful links: (1), (2).

Do the Same keyword factor for description tag

Let me remind you an essential thing. We are talking about the precondition for publishing a blog post. So, you must be aware of every simple thing. Whatever we have discussed in the last point, the same is applicable for description tag. This portion should contain the keywords.

Sometimes, it becomes difficult to keep the flow while writing the description. If you write it at last and keep it relevant to the title, this will be more convenient for the writer. The audiences will get a clear conception of what they are going to read.

Make the blog post perfectly keyword-populated

Google and other search engines recommend using primary keywords in the main part of the article. You can make this possible after two or three revisions. Find out the places where you can put these keywords. Once you have enough space, just include the primary keywords.

Keep the post natural as before. Also, you must beware of overusing the keywords. Your readers will not like the repeated phrases. There is another alternative. You can contact with some experts on getting a full guideline on how to use keywords in the post body naturally.

Additionaly, you can buy this Udemy course for just $15  to learn how to get all these tasks done by you.

iconAre you using synonyms?

This is an old school thing. Before you publish your blog post, make sure that you use a variety of words with the same meaning. It helps in removing the monotonous tone of the post as well as enrich your vocabulary.

For example, assume that you have written a historical article on war. Now, you can use fight/war/battle, etc. in the same article.

The magic of using synonyms lies in search engine suggestion. Suppose, the search result does not include your article. Then, Google will show some alternative search suggestions regarding your used words. Many bloggers use this trick to enhance the strength of the article.

Does your post seem readable?

When you are finished with the starting and description factors, move to the real business, that is to read the article twice or thrice. Judge it from an audience point of view. Find the abnormality or artificial tone.

As a writer, you should remember that none loves to read a dull post. Keep the article simple and sophisticated. Show it to your friends. Look for the inappropriate words, sentences, and topics. Remove them or replace them with relevant topics.


Every reader likes to acquire more accurate information about the topic. And, this is why you have to be generous. Create few hyperlinks within your blog posts. These should lead the reader to other websites related to the topic you have written.

At least 300 words

A good article must have a length of 300 words. However, don’t fill it with filler words or sentences.

When you are going to publish that sort of short content, just stop for a while. Research a bit more. Google the topic. Find more sentences and words. Now, fill the article with these researched materials. The reader will be more pleased after reading a well-researched and well-written article.

The length can be increased. There is a tendency of keeping small articles in sites. However, the search engines may not find them proper. So, lengthened the article to at least 300 words before publishing it.

Image Credit

Don’t forget to mention the sources of your collected photographs. Giving proper credit to these images is good. Most of the stock-free images will not mind if you mention their website with a hyperlinked word.

Courtesy should be short and well-written. A lot of writers use stock photos. When you are writing premium contents, purchase these stock pictures. Those will be high in resolution as well as properly polished.

Image Justification

Collecting photos and including them in the post are not the same. Every picture should fit properly with the environment of your article. For instance, an inspiring blog post should have a dynamic image. If you use a dull or boring picture, the overall impression of the post will be hampered.

A good way to know the image environment is by checking similar topics from other bloggers. When you read a lot, it becomes easier to find out more about inputting right picture in the right blog post.

It will be rather beneficial if you have enough supply of photos. Add one by one in the post. Read it. Check either the picture is fitting with the post or not.

Have you shown any creativity with the images?

Why always depend on the stock photos? A lot of bloggers are using custom images and screenshots in their blog post.

And the result is fantastic.

People like to see naturally written things. The more you get connected with the audiences through the writing, it becomes easier to get their attraction.

So, take initiatives. Search for the relevant photos or create some by using Illustrator or Photoshop. If you are thinking that gathering knowledge on them is difficult, let me release you from the tension. Leverage YouTube videos or Google for learning the basic.

Explain Images

Don’t just add images. It’s a good idea of describing them in writing – you can do so by writing captions for each image you insert in your blog post.
The descriptive image tags are pretty much short. All you have to do is adding few lines of the image. You can write these lines in a paragraph.

Some bloggers have the approach of describing the images indirectly. It depends upon your intention of carrying the message to the audiences.

Either you can write in a direct form in the blog post body, or simply add an indirect paragraph describing the tag.

Where are you keeping the data?

Backing up data, history and stats are very important. Whenever you need to take a look at the stats, simply find the given sources. There must be a regular backing up procedure.

Before you publish the post, all the citations, data sets should be stored with a link. It is good to know what you are going to describe in the post.

Revise and Judge the Tone

It is essential to know for whom you are writing. A good writer always creates a healthy relationship with the reader. But don’t turn the fact into an argument. Otherwise, there will be a chance of losing a particular portion of the audience.

The voice of your blog post should be rechecked once before publishing it. If you are not confident enough what to use, we suggest going for a conversational tone.

This sort of writing is more popular among the readers.

The conversational tone is a writing style by creating an overall dialogue between the speaker and the listener through the composition. Most of the “How To’s” are written in this tone. People love to read such content.

Go for it. 

Who are going to read your post?

Polishing an article before publishing is essential. In this case, you need to know the audience properly.

Depending on their demand and your capability of writing, write something special.

Remember one thing very clearly:

The variation of a reader is enormous. One may like a precise article without example. At the same time, another might like a well-explained article.

This is why balance the blog post as much as possible. Never write a single post.

For example, assume that you are writing on political aspects of a country. You have to please both the conservatives and liberals. Use your instinct to make it better.

Add incentive

The body of a blog post is the main attraction. But you have to consider the conclusion.

What will attract your audience to come again for seeing your next writing?

There should be some inspirations or incentives. Make the post more interesting by adding a question at the end. Or, simply ask for some suggestion.

It should be humble and polite.

Mix Emotions

It may sound a little weird. But when you connect emotions with the audience, it makes your post special.

Well, as a writer, you should build this habit eventually. Otherwise, there will be a risk of creating dull blog posts.

There are a plenty of guidelines in making the post livelier. A writer must read more articles to find out the technique of mixing emotions.

The most popular way is including stories or famous morals. But keep it short and precise.


Another essential part of any blog post is the subheading. Don’t forget to add an attractive and catchy H2 as well as H3. These headings will make the article more readable. The readers will feel more convenient in this way.

Don’t you want to comfort your audience?

This part can be added at last. But I’d suggest keep creating sub headings after few paragraphs. It helps in maintaining the tone on the track.

Bullet Points

When your readers will read the article, what will be the shortest part? Of course the bullet points and lists.

After writing a full composition, sum up and create an additional list. You can add the list in the middle of the body depending on the topic and relevance.

Sometimes, you should use external points in the writing. Never get out of the subject. These bullet points will make the article even more eye-catching.

You can skip the point if you are not confident. But the suggestion will help you in making a high-quality content.

Before you post it on your blog, check the article several times to find out any scope of adding bullet points or lists.

Optimization of External Links

Never let the browser open the external links in the same tab. (1) Otherwise, the bounce rate will be increased. Optimize them properly so that these links can open in new tabs. It will be helpful for the readers too. They will not lose the concentration.

This little fact should be rechecked before you are going to publish your newly written blog post.

Do you have a better Intro?

Most of the time, a writer finds a better introduction after publishing the article. You should not be one of them. If you find a better introduction or starting, add it in your blog post.

Rethinking the intro part or brainstorming will enhance the credibility of your post.

A good idea to improve the quality of the introduction is creating curiosity. It can be started with some basic questions about the topic or relevant stories.

A well-written intro will ensure a healthy response from the audiences.


The ugliest part of any blog post is its technical mistakes. This is why you must beware of misspelling. You can take help from some third-party software for finding out the misspellings – like this one.

If you have used any name or abbreviation in the post, recheck them to ensure the perfectness. The more you can use perfect words, the chance of creating a reader-friendly article will be increased.

MS Word is also a helpful software for detecting these misspellings. The most common mistake is typing “s” instead of “d” or vice-versa.


Your blog post must have a distinct category. No, it is not for SEO. It helps in keeping track for the readers. The tags and category of your blog post will make the tour more convenient for the readers.

Also, you will be able to find the similar posts by searching in the category. This idea is applied by a plenty of writers.

The Categorization should be done just before you publish the post. There can be a dilemma of sorting out the appropriate nature of the writing. This is why this should be done in the final stage.

Checking URLs

At first, I described the importance of adding Hyperlinks. Now, you need to know either these links are taking the visitors in right website or not. Sometimes, being hurried in writing creates a problem of adding dead-links.

I’d suggest checking the URLs by visiting them in a browser.

These external links are quite helpful in making your published article credible and readable.

One trick can help you:

  • while using complex words or unknown terms, you can add Wiki links. Then, the reader can easily visit the site in a new tab to know more about the term.

Do you have anything to say through the post?

Some articles are dull, and some are interesting. This happens when a writer adds a little or more soul into the creation of the article.

As this is your writing, there must be something unique about the topic. This uniqueness should appear in the concluding lines.

To create a properly written article, you have to suggest something new about the term or express your own opinion. Thus, bonding will automatically be created between you and the readers.

Don’t you want to make a strong relationship with the audiences?

Don’t forget about Promotion

Everything needs advertising. A lot of bloggers recommend publishing the link on Facebook, Twitter, and other social media websites.

When you are previewing the post before publishing, find out some lines, quotes the main theme of the article. Create a short note. Now, post them as the trailer of the article in those social networking sites.

You can either post the note in a group and your profile.

Remember that a lot of comments are going to come. Add the link to your blog post after a while. This will attract more people. Take help of those commentators to make the post better. But don’t get influenced.

Trailers in Pinterest and Twitter

This is similar to the last point. But we are talking about posting points in Pinterest and Twitter while rechecking your blog post for the last time before publishing. These short notes and summaries help in making a reader-friendly blog post. Also, use Hashtags where it is possible.

Create awareness by adding a slogan at the end

Never stop thinking about your blog post until you publish it. Creating awareness helps in getting more visitors. This should be a one-liner. You have the option of adding it as a finishing line.

Using the quotation of famous personalities can be helpful. It depends on the theme of your post.

Compress your hyperlink

Everyone likes a shortened link. The more you lengthen the URL, people will assume it’s a boring post.

Rather doing such thing, shorten the URL before publishing it. Let the search engine show a little URL in the SERP.

For example, if the previous name was:, replace it with

Both contain the same content. The only difference is in the URL. So, make it short and attract the audience.

Sophistication and Simplicity

This refers to the manner of your writing. Some writers use offensive style. Everyone loves to read a sophisticated article. You cannot make it right until you show the post to a neutral reader.

Let him decide either there is any kind of slangs, abusive words or offensive sentences or not.

Rather than showing it to a reader, show it to someone to read before publishing. Thus, it will be better.

In the fact of simplicity, there cannot be any difficult word or sentence. If you are bound to use them, elaborate it and describe the term in more words. Simple content is loved by all the readers.

Interconnecting Between Old and New Posts

In your new post, create a bridge with the previous posts. They can be interlinked by some specific words in the core body of the blog post.

It is recommended so that the visitor may stay a little longer on your site. Always remember the importance of relevant connection.

Don’t bother your readers with irrelevant previous posts. Also, suggest them to visit similar pages. If you have more than one domain, add them in the post with relevant facts too.


You can ask why I have added such important point at almost very last. Well, this is intentional.

Sometimes, a writer gets influenced by other writers. Then, he or she may add some sentences unintentionally in the blog post. Recheck your post if you have made such mistake or not.

There is always a chance of making such mistake. When your post gets Copyscape passed, feel free to publish it.

You can use this tool to find out such silly mistakes.

Also, images may have a copyright issue which we have discussed earlier. Considering all of these matters, create a hundred percent original content.

Don’t Repeat the Terms

There is a tendency of writing filler contents in a post among amateur writers. You should check the post if you have that kind of problem.

Rewriting one point again and again in a different format may bother your audience, and they may leave the site.

Follow your outline for the blog post. It helps to avoid repeating the terms and relevant paragraphs.

Previously, I have suggested using synonyms. But don’t write the same tips in a different format in a single blog post.

Can you recite your blog post for a final time?

Detecting problems of a blog post before publishing is not a simple task. You should recite the post loudly so that you can hear your own article as a listener.

Now, you can be more confident in publishing the post on your site. 

It has another beneficial side: 

Whenever you are reciting the post, record it for future Podcasting purpose. Don’t you think it is a good idea for increasing the popularity of your post?

The recording will help you in understanding the present condition of the post as well as problems related to the post. Find them and make the post error-free. 

Format the post

It includes the stylization of every font and words. Some words should be hyperlinked with internal posts or external links.

Choose a perfect color for it. Then, use bold and/or italic styles in the body. The bullet points have to be exceptional. Depending on the value of your post and environment of the blog, choose the appropriate font style. 

Use big fonts in the title, medium in sub headings and normal in the body. Highlight them and create a well-decorated post.

Check the Grammar on your own at first

Your grammatical efficiency becomes less important when you are a writer. But, some readers judge even an excellent article by its technical sides.

You should be aware of the grammatical errors. There are a plenty of online tools. Some of them are free, and some are paid.

One of the best ones is Grammarly, which is free.

Check the article twice or thrice in these tools. Don’t change the words blindly. Not tools are not perfect anyway.

Create a draft and make sure it sounds natural. Now, put the article in the tool and run the checkup. Do it for a while until you are satisfied.

Hire an Expert

The success of a writer is equally dependable on his or her companion. A skilled proofreader can fix your problems in a few moments.

You can buy this gig from Fiverr if you want an expert to proofread and edit your blog content.

I Will Diligently Proofread And Edit Your Work

The importance of an“expert” is a lot. Because he or she knows what are the basic mistakes.

Again, the expert can sort out the technical problems at a glance. It saves your time.


If you have followed all the 39 tips, now it is time to publish the blog post carefully.

  • Save a draft and preview it in the web browser.
  • Make some arrangements and create color combinations.
  • Check the position of the picture.
  • Finalize the post.

What are you waiting for? Publish it now.

If you want to share anything that we should take care of before publishing the blog post, please don’t forget to let me know by commenting below this article. 🙂