Post written by Christine & edited by Bloggingmotive.com
Link building is essential to promoting any business with an online presence, but primarily if your business is centered around your online presence.
For bloggers, vloggers, or those who run online stores, link building is absolutely essential.
What is it?
Link building is the tactic of creating backlinks to your website from other sites and social media accounts all over the internet. It helps Google’s algorithm to recognize your site as particularly relevant and boost your ranking on search engine searches. It drives traffic to your site, and that traffic hopefully turns into revenue.
Now the question is how do you do it, and how do you do it efficiently? Anyone can spread their links all over the internet, but it’s another thing to make your target audience want to click that link and engage with you.
Be White Hat About it
Sure, link building is great for boosting your search engine ranking, but keep in mind that business is people. Some businesses will post link building by spamming their links wherever they can in hopes of cheating search engine algorithms into prioritizing their webpage.
That’s great if your goal is to make it to the first page of a particular Google search. On the other hand, your target audience is likely to find it annoying at best and suspect at worst.
Your search engine ranking won’t mean much if people are put off by your link building campaign.
Engage With Other Blogs
One of the best ways to build links is to feature as a guest blogger on a blog related to your industry. Some blogs include submission guidelines for guest bloggers. Other blogs might feature guest bloggers less frequently, but there’s no harm in reaching out.
Ask if they’d be willing to feature on your blog as a guest and allow you to feature as a guest on their blog.
When you write the blog post, try to use keywords that your target audience might search to find your business, but don’t stuff the post so that it feels stilted with keywords.
Another option is to do a two-part series together. You could handle one part of the series on your blog, and they could handle the other on their blog. At the end of your post, you can link to their blog and they’ll do the same on their post.
Not only is this a great way to drive content to your site, but it allows you to make a great business contact and grow your network.
If you don’t have time to write a guest blog at the moment, you can still boost your link building by commenting on other blogs. Offer a thoughtful comment, one that shows that you actually took an interest in the content and one that actually adds to the content.
In the comment, you can find an organic way of adding a link to your website. This way, it puts your brand out there while at the same time offering to continue the conversation!
Take Part in an AMA
Do you have any insights to offer about your industry or starting a business in general? Another way to build backlinks that will boost your SEO and genuine interest in your business and platform is to take part in an AMA.
The forum redding often hosts “ask me anything” sessions where for an hour, the host will take questions about anything about their business or the topic of their choice.
At the beginning of the session, you can offer a bio of who you are, including any links that might be relevant.
AMAs can also be hosted on social media sites like Facebook, Twitter, and Snapchat, although given the fleeting nature of snaps on Snapchat, it might not be the best place to practice link building.
Have Engaging Content on Your Webpage
Of course, even if you build backlinks across the internet that intrigue your target audience and lead them to your website, you also have to keep them interested once they’re there.
Even if you’re not a blogger, it’s a good idea to have a blog full of information that your target audience might find interesting or helpful.
Within your site, make sure that there are plenty of internal links inviting visitors to connect with you further through a newsletter or to contact you with any questions.
Outsource, if it gets to be too much
All of the above are good and well, you might say, but you still have a business to run. You can’t waste precious hours reaching out to create backlinks when you have content to create or work to be done. You also might not be a blogger or someone who has that skill set.
In that case, you can hire a freelance writer to write the content in which links will be built.
Able to write, but a little overwhelmed by SEO? Find a good virtual assistant or freelancer that can take care of that burden for you.
That way, you’ll have more time to dedicate to the operation of your business and the skills that you’ve honed and enjoy.
As important as link building is, it’s more important to have a goal in mind. Is your goal just to boost your search engine rankings? Or is your goal to bring actual people to your webpage and make them interested in what you have to offer? If your goal is to form a natural, engaged following, create a link building campaign that reflects that.