Companies and brands around the world use Logos to stand distinguished amongst millions of other businesses. In the modern world, a business which does not have a logo for its representation is not taken seriously. A logo is considered to be the fundamental part of a business’s representation in the market.
A logo is something that may define a company at first glance. It can do wonders when compared to just a name as far as recognition is concerned. Generally, our visual memory is stronger than what we see in text, a person might forget a name but logo remains in the head for a long period of time, especially when it is attractive.
Logo has become a fundamental part of a brand’s identity, following are 10 reasons why a logo is important to your business.
1. Brand Recognition
Like already mentioned, a logo is something people can use to recognize your business easily because it’s the visual representation of you company that will stay longer in a person’s mind. With a good logo representing your business, your potential customers recognize your business easily wherever they see it. In some cases, this type of recognition is more important than your business name.
2. First Impression Lasts
For a potential customer, the first interaction with your business is with your name and logo. People are automatically impressed by your business if they see an attractive logo representing it. It’s a first impression that your company creates in a customer’s mind. We need to make sure that the first impression lasts forever, because it’s the first impression that leaves an everlasting impact on a customer’s mind.
3. Represents your Business
It’s your business’s logo which acts as a representation of your business wherever you want its presence. A logo can convey a message that words can’t. It speaks to your potential customers in ways that are unimaginable through a simple name. Make sure that your logo speaks the words that convey your message in the best possible way
Take any of the major brand logos around you as an example; Apple Microsoft, Nike, Mercedes, Pepsi, Chanel. All of their logos are instantly recognizable, and whenever you see these logos, you can instantly recognize the business even if it isn’t explicitly mentioned.
4. Gives A professional outlook
In the modern world, a company, business or brand is considered as nothing if it’s not being represented by a logo. Imagine a company which is promising a product beyond your imagination but it does not have a logo. You will simply ditch the product in favor of a product that might not be valuable but it has a professional representation through a meaningful logo. A business get a professional outlook if it has a logo which speaks for it.
5. Increases Brand Loyalty
People can simply fall for your logo even if the actual product does not have innovation added to it over the years. It helps you become a brand associated with prestige and increase loyalty among your customers. People like to show their loyalty to a good brand through its logo. For example, most people won’t pay a huge amount for a MacBook if Apple’s logo is removed from it.
6. Consistency Across Multiple Platforms
In the age of social media and digital marketing which comes along all these social media platform, consistency in your brand’s representation along all these platforms is important. A good logo helps you represent yourself in a neat and consistent manner across all the platforms. Consistency helps your customers in recognizing you wherever you are, be it twitter, Facebook or Instagram
A logo helps you in creating the all-important differentiation factor for your business or product. Even if your business stands in a saturated category, you can create a lot of differentiation just through your logo. Amongst all the logos that your competitors have, your’ s can stand out even if you don’t have a first-entrant advantage.
8. Conveys your message
One of the fundamental objective of an effective marketing campaign is to convey your message and your logo can do that. People are attracted towards visual representation. They would love to see you convey your message through a meaningful logo. Also, the message conveyed through a visual representation of your business will stay in peoples’ minds for a long time.
9. Provides Ownership
If you own the logo, you own the business. It establishes your ownership over the business and where ever its shown, it represents your company officially. Once you register the trademark for your logo, you will become the legal owner of not just your company, but also your brand. Since it is a way of creating brand identity, it is important to have legal trademark rights over your own logo.
10. Meets Expectations
Your customers expect your business to be represented by a logo at the very least. You cannot meet the expectations of your customers if you don’t have a logo representing you. Customers want to see the message being conveyed by a logo, else the business becomes irrelevant for them. Whether you have a fitness-related company or a full-blown corporation, a logo is an absolute necessity.
A logo is more than just a necessity!
It is impossible for a business to thrive these days without having an adequate logo to represent it. In fact, most companies when starting up have logo design as their first priority, because that is where a business grows out of.
Remember: How your logo should be designed depends upon the nature of your business. For example, a fitness logo might be vibrant and colorful to give off energetic vibes, whereas a recruitment logo might be more informative in nature.