Have you ever tried to figure out when your new customers Google about your brand like the results they are given by the Search Engine – Google?
Building an excellent brand is not an easy task and can take the fair amount of time – even years to solidify. However, the efforts that you are spending are worth it, as long as your customers are loyal and are going to mimic you instead of to mock you.
However, a brand is just like a personal reputation, it can be destroyed anytime, either by rumors, by false rumors even, or poor press.
Eventually, once something is published on the internet publicly, it’s never gone truly.
Here are the five things you could possibly do to ensure when your new customer Googles about your brand, he or she will the results provided by the Google itself.
1. Respond to negative reviews.
It doesn’t matter if you’re in a retail company or a Business-to-business vendor, reviews are either going to make or breakup your chances of success.
If you have just started growing your brand, be it personal or business, you may be worried a little about negative reviews. You might be thinking that a negative review can breakup all your hard works. However, the reality is, it’s not going to effect your brand massively.
In fact, negative reviews can help your brand go even further. Wondering how? The answer is by responding to those negative reviews.
By responding, you’re showcasing the world that your brand is too giving importance to the customer’s reviews.
Don’t panic from those reviews and compete with them in giving them a reason why this problem is happening and how and when will it be fixed.
What could be the better tip than this to prevent any unnecessary problems that otherwise would be causing your brand?
2. Take benefits from your employee reviews.
If your business is new in the market, folks that are going to purchase either your product or service from you are more likely to check your employee’s reviews and if you are having the poor reviews from your employees, they might end up purchasing what you were offering from somewhere else.
That is why it is better to ask your employees if they are happy to be the employee of your business. Try to put all your efforts to verify you are providing your employees with the pleasant, healthy and safe place to work. Also, yeah, don’t forget to spend some times with them on exciting activities and time bonding.
However, if you end up getting poor reviews from your customers despite outputting all the hard works, reply to their negative reviews, as you would be doing to your client complains (Hint: Politely and professionally.)
3. Keep creating awesome contents.
One of the best ways to stay away from mini problems, that otherwise, you would be facing is to become a great thought leader in your market.
What I mean by this is keep creating solid contents with full of information that your targeted readers are trying to get. It will not only help you in getting more clients but also make people considers you as one of the experts in your industry.
4. Maintain your website
Are you assuming that your content marketing is quite healthy? Are you stay focused at your established clients?
If so, your next goal should be to maintain your website. You can’t let your website a headache to load thoroughly and hard to use. If you do so, you may end up having a big sign up “Out of the business.”
You want to make sure that your websites have basic pages like a landing page, about me page, contact page, service page, and so forth, which are the bedrock of your site.
The stronger these pages will be on your site, the higher the rate of customers you will be having, and keep getting.
5. Be active on various social media platforms
The more your business will join in various social media platforms, the stronger its relationship with the community will be made. Consider Social Media as one of your first kits when it comes to protecting your brand’s identity and populate your brand.
As you may already know responding to the customer’s comments, complaints, and praise is fairly significant, it is more than important than everything to participate in industry discussions and latest news, don’t forget to share your company’s brand too.
Did you like this article? Don’t forget to share this article. Also, don’t let me know if you’ve some other tips as well by commenting below!