Scientists have proven that colors have powerful influences on people’s emotions and thus their actions. Use the right color to persuade your customers to your business’s advantage. Pick the best, most influential color for your best logo design, branding and marketing campaigns.
Scientific studies have discovered that 93% of consumers credit the visual look of a product as their key buying deciding factor and 85% say that the primary reason they purchased was the color! This is because 80% of the visual information that is communicated by good logo designs are from the colors used.
Best Colors by Industry
- Restaurants – Red for Attention and energy. Green for well being and health.
- Banking – Blue for dependability. Red for Warmth. Yellow for Cheerfulness
- Apparel and Accessories – Black for sophistication. Red for passion. Orange for confidence.
- Auto and Truck Manufacturers – Grey for quality. Red for masculinity. Blue for Reliability.
- Home Improvement – Blue for relaxation. Orange for Excitement. Red for motivation.
- Pharmaceuticals – Blue for cleanliness. Orange for optimism. Green for vitality.
Emotions of Colors for Branding Marketing
Red — Creates a feeling of urgency, which can be very good for sales and clearance revenue. Fast-food chains, hence often used to stimulate our appetite. Stimulates the entire body, heart rate, and increased blood pressure, related to enthusiasm, enthusiasm, and motion.
Blue — The most favored color of guys. It is connected with peace. Blue provides a feeling of productivity, curbs appetite, and promotes safety. The color used by brands appearing to market trusts such as banks and brokerage houses.
Green — Connected with health, tranquility, talent, and personal character. For relaxing store environments and to promote green living and products. Green stimulates and promotes balance and confidence.
Purple — Ordinarily associated with royalty, intellect, and admiration. Stimulates creative problem solving and creativity. Often utilized to promote anti-aging and beauty products.
Orange & Yellow — Cheerful colors that encourage optimism and happiness. While orange can cause a feeling of caution, yellow will make babies cry. Used to produce a feeling of anxiety that draws in impulse shoppers.
Black — Connected with power, ability, stability, and durability. If utilized in excess it can become overwhelming.
Grey — Symbolizes feelings of practicality, older age, and solidarity. In excess, it can cause feelings of melancholy and nothingness.
White — Connected with feelings of purity, cleanliness, and security. White space in branding design helps because it can be viewed as a clean slate and spark creativity.
Color Preferences by Your Customer’s Gender
As a business owner, your target customers may be primarily of a certain gender, and you can use specific colors to more effectively market to these individuals.
Based on this ground-breaking color study by Joe Hallock, here are the findings by gender of color preferences:
Men’s Top Favorite Colors
- Blue – 57%
- Green – 14%
- Black 9 %
- Red – 7%
- Orange – 5%
- Grey – 3%
- Brown – 2%
- White – 2%
Women’s Top Favorite Colors
- Blue – 35%
- Purple – 23%
- Green -14%
- Red – 9%
- Black – 6%
- Orange – 5%
- Brown – 3%
- Yellow – 3%
Men and Women’s Least Favorite Colors
- Brown – 20-27%
- Orange – 22 -33%
Color Shades Preference by Gender
Not surprisingly, research has determined that Men prefer bolder tones and women like softer, paler colors. Thus, Men’s brands have improved their brand perception with darker, deeper shades and female-focused products do well with lighter tints of shades as brand colors.
Conclusion and Action Steps
Use these proven effects of color on people’s actions to your advantage by incorporating the colors that communicate to your target customers the emotions and feelings you want your product and service to evoke.
Review your logo, website design, and marketing materials to determine if you are positively or negatively using color to appeal to your customers.
References: Studies about Color for Branding
About the Author:
Marsha Kelly sold her first business for more than a million dollars. She has shared hard-won experiences as a successful serial entrepreneur on her blog Best 4 Businesses. Marsha also regularly shares business tips, ideas, and suggestions as well as product reviews for business readers. As a serial entrepreneur who has done “time” in corporate America, Marsha has learned what products and services really work well in business today. You can learn from her experiences from shopping the internet for tools, supplies, and information to build your businesses and improve lives financially.